DVD cover

Night of the Lepus Analasys

Test

1.    What is a Media Institution?

A media conglomerate, media group or media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. "Media conglomerates strive for policies that facilitate their control of the markets around the world."

2.    Give an example of a negative stereotype.

Like dogs cant look up

The media only makes up lies

3.    Give an example of a positive stereotype.

Positive stereotypes are non-existent because every stereotype offends or hurts someone

4.    What is the difference between denotation and connotation
connotation is the emotional and imaginative association surrounding a word
denotation is the strict association surrounding a word


5.    TV is an example of a media platform – name 3 others
I. video consoles
ii. phones
iii.tablets
6.    The Hypodermic Needle Theory is the idea that media audiences passively believe and act upon what they read, see or hear in the media. To what extent do you think this is true or untrue? Give examples to support your answer.