Three music videos questionaire FINISHED

1.Royal Blood, out of the black-https://www.youtube.com/watch?v=bSdtvfBQd6c
I. The artists of this song and the producer's are Royal Blood, The director's are  David Wilson & Christy Karacas
II. the record label is Warner music. Warner Music group which is well known in the United states so it helps the brand expand their music and merchandise to the US
III. The target audience is teenagers because it is loud and includes slang and "curse words" but ofcourse most ages can still watch and enjoy the video.
IV.The story is someone singing to someone who stabbed them in the back shown with these lyrics "You made a fool out of me and took the skin off my back running" it does not say specificly that it is about a relationship being ended because of cheating but this is implied by the lyrics "But those vows we made, fucked it up for free." this shows it could be about a relationship bound to end
V. the music video rapidly changes from being a cartoon to being filmed in real life, but the scenes which are in real life have not much editing and effects but when it is in the cartoon scenes the shots are very quick and hectic.
VI. the video is set in a gas station which by the end of the video is destroyed the props include. The costumes are very extravagant as the "Aliens" are dressed up as plushie which include; A bunny rabbit, An ice cream cone, etc. Props include many guns and lethal weapons such as; Nunchucks
VII. The music video is successful because it is unique and interesting and it is the only music video in its genre with this style

2.Panic! at the disco, Emperor's new clothes https://www.youtube.com/watch?v=7qFF2v8VsaA
i.The artist is Panic! at the disco or Brendon Urie, it is produced by Jake Sinclair who is a well established producer in the music industry, the production company is Fueled by Ramen who also is very established as they are the production company for bands such as Twenty one piolets, Paramore and Weezer
ii.The record label for Panic! at the disco is Fueled by Ramen as I have already mentioned they are affiliated with many famous band's around the world
iii.The target audience is very flexible because it seems like thhe artists aren't looking for a specific audience but to spread the audience as far as possible it is flexible because it dosen't have and swearwords or and old-fashioned words but the music video is a bit radical so maybe it could be slightly targeted at a lower age audience
iv. The whole music video is narrative and performance, it is narrative because it has a story and a meaning, the story of the song is about someone who has wanted something for a long time and now they are finally taking it this is shown in the lyric "I see what's mine and take it" the lyrics somewhat fit the music video as the artist (Brendon Urie) appears to undergo a transformation into a "demon", the music video is a follow up to the recently released "This is gospel" by Panic! at the disco which is about someone dying and their journey into the afterlife, the performance in the video is throughout as Brendon sings the song while undergoing the transformation.
V. The cinematography is very important in this video because it is not shot like a normal video the way it is shot is in a slower fps (Frame Per Second) this creates an effect of static and jumpy movements in the music video as far as i can tell no other music video ever has used this besides Panic! at the disco's predessuer to this song "This is gospel", most of the video is shot with the singer singing directly into the camera this video also consists of lots of close ups. this video uses very little special effects in fact there is only one half second moment when bones crack which is obviously used with CGI.
VI.The only costumes are worn by the singer as he is the only one in it the video starts off with the singer in a suit and eventually turns into a demon over the course of the video, the lighting used is strobe lighting to emphasise on the intensity of the music video, the only make-up used is on the singer which is the demon make-up so there is no CGI, the only props are these broken and severed skelentons which speak in between the chorus's they are voiced by the singer and there mouths are moved by the singer to on a peice of string. The acting is quite impressive as the singer hasen't done a video like this before it almost makes it feel real.
VII. This music video is very succesful because it is unique,interesting and also because the band is famous, some people would go as far to say that the solo singer still uses the name Panic! at the disco to get more hits as it is known, but people also appretiate that as a solo singer Brendon plays all the instruments in the song and perfroms them well

3.Twenty one pilots, Ride, https://www.youtube.com/watch?v=Pw-0pbY9JeU
i.The artists are Twenty one pilots, the producer is Ricky Reed who is well known for producing video's for Jessie J, Jason derulo and pit bull, the production company is Fueled by Ramen who I have already explained in alalysis #2
ii.The record label for Twenty one pilots is Fueled by Ramen as I have already mentioned they are affiliated with many famous band's around the world
iii.The target audience is adolecents and young adult's this is shown in the cool,chilled vibe of the song and video there is nothing intense or hard to understand about the video it is very starightfoward it could also liked by young adults as music for studying or to calm down from mood swings
iv.This music video has very little narrative as the duo is in a forest playing their instruments so all of the music video is performance
V. there is also little unique camera work just having the camera on at leats 1 of the band members at all times neither are there special effects there is some fast paced editing but still not very frequent
VI. Costumes are just casual clothes nothing too special, there is alot of lighting as the video switches from day t night frequently the lighting is also very bright and has a  high contrast, the only  props would be the instruments there is no make-up exlusive to the music video there is no need for acting because it is all performance
VII. it is succesful because it is a good song by a well known band but this music video is not considerd succesful by the standards of the band but it is underrated which gives it a unique ans special feel to it

Exam preperation practice question: E-media marketing

How can you market your own TV game show through advertising across a range of platforms, including E-media

Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range stakeholder through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services.

Examples:

Nike #MakeItCount

In early 2012, Nike introduced its Make It Count social media campaign. The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets. The #MakeItCount YouTube video went viral and Nike saw an 18% increase in profit in 2012, the year this product was released.

Small businesses

Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility).

Small businesses also use social networking sites to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain valuable insights on whether a product may be accepted by their target market enough to merit full production, or not. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service the filling a need of the target market. Such feedback an present in various forms, such as surveys, contests, polls, etc.

Social networking sites such as LinkedIn, also provide an opportunity for small businesses to find candidates to fill staff positions.

Of course, review sites, such as Yelp, also help small businesses to build their reputation beyond just brand visibility. Positive customer peer reviews help to influence new prospects to purchase goods and services more than company advertising.

As the social media world continues to grow, so does the need to reach customers on social networks. 70% of the U.S. Population has some form of social media profile, and by 2018 that number is projected to be 2.8 Billion. Small businesses can benefit from social media marketing, due to its little to no start up costs which can decrease marketing costs, giving a personality to their brand, increased brand recognition, and higher conversion rates. Engaging customers in the 21st century is now only a click away.

 

Oliver Whyte

Game show audience

 

1.       Game show shows incorporates audience interaction by using the audience to answer the questions like in the game show pointless where you have to say an answer which the audience has picked the least

 

2.       You're Back in the Room is a British television game show that has broadcast on ITV from 14 March 2015 to 9 April 2016. The show is hosted by Phillip Schofield and stars Keith Barry. The premise consists of contestants who have to complete a series of normally straightforward tasks after being subject to deep hypnosis, causing them to be compelled to develop various distracting tics or quirks that hinder their ability to compete.

 

3.       Let's Make a Deal is a television game show which originated in the United States in 1963 and has since been produced in many countries throughout the world. The program was created and produced by Stefan Hatos and Monty Hall, the latter serving as its host for many years. The format of Let's Make a Deal involves selected members of the studio audience, referred to as "traders," making deals with the host. In most cases, a trader will be offered something of value and given a choice of whether to keep it or exchange it for a different item. The program's defining game mechanism is that the other item is hidden from the trader until that choice is made. The trader thus does not know if he or she is getting something of greater value or a prize that is referred to as a "zonk," an item purposely chosen to be of little or no value to the trader. Let’s make a deal is similar to you’re back in the room because audience interaction is the main theme of their game show in you’re back in the room they use hypnosis to hypnotize audience members and make them complete simple tasks while in let’s make a deal makes the host “trade” with audience members but they are different because they do not include the same or similar tasks or questions to compete with

4.       Because it makes the games shows unique from the other ones and every episode including audience interaction is different because of the contrasting personalities and skills

Game show tune questions

jINGLES

Jingles are used to promote products because advertisers know jingles help people to remember the commercial. A good ad campaign involves repetition so that the consumer will associate the product with the company. Jingles take repetition a step further. After hearing a jingle several times as part of a marketing campaign, consumers will often create their own repetition, humming the tune or singing the words in their head.

media work assesment

Media Game Show Homework

My product

Advert ppt presentation

pATHOS eTHOS loGOS

Guerrilla marketing

Cadburys advert analysis Oliver Whyte

Script

Script for storyboard

Black screen with white text of the title fades into view and grows in size until it fits the full screen then it cuts to Denker as a baby in an incubator his parents and a doctor who turns out to be a penguin says he’s dangerous the parents ask “why” and the doctor says “he looks dangerous” the screen then cuts to black and shows text saying 29 years later then it cuts to a flash forwards to his future which is him winning the wwe title and other titles then the screen fades to this (bad quality)

picture of story board